Forthcoming book
The Area Code Market
Christopher C. Herring
The book explains why Area Codes can become more than dialing identifiers: they can serve as recognizable entry points into a governed market geography connecting overlays, ZIP Codes, cities, consumers, industries and local intelligence.
Topics include the origin of the Area Code Market concept, the 258-family system, crosswalk methodology, the Nielsen DMA® analogy, consumer complaint intelligence, licensing, market activation and the future of NDS geographic intelligence.